WORD OF MOUTH:
It has been said that “Word of mouth is the best advertisement.” In today’s world, that “word of mouth” is the online reviews that your company receives!
For today’s businesses these online reviews can drive success of the company or allow it to linger as an insignificant player in its industry.
For today’s consumer they are the driving force in deciding who they choose to spend their money with.
For today’s websites it can mean the difference between being listed at the top of the online listings or buried on page 3 or 4 of those listings.
The 9/10 rule:
9 out of 10 people check out online reviews before using a business.
9 out of 10 people trust those reviews as much as, or greater than family/friend recommendations.
9 out of 10 people will use a local company if it has a 4 star rating or above.
9 out of 10 people will think twice before using a company with negative reviews.
9 out of 10 people trust recent reviews over older reviews to make their decisions.
Think in your real life. Your refrigerator stops cooling and you will soon lose all of your food. You don’t have a “go to” appliance repair company. Do you jump on the phone and call your best friend or brother to ask if he has a repair recommendation? No you quickly jump online and type in “Boca Raton Appliance Repair”
Yelp has pages of listings, but who do you call? There is one firm real close that has a 3.4 star rating. The reviews say that they were rude; late for the appointment; often has to come back to”fix” the repair. Another firm was 10 miles away but has a 4.7 star rating. The reviews say they were prompt to get there; showed great professionalism; cleaned up after themselves, and even made friends with the dog. Who are you going to call?
How do you get your customer to leave those positive reviews? How can you address those customers that were not happy, and fix their concerns, before they leave a bad review?
With all of the review sites out there (Google, Yelp, Facebook, Four Square, industry specific and dozens more) how do I get review on all of them?
Your business must be actively managing your online reviews, just like you manage your inventory, accounts receivables or any other critical item that determines the profitability of the company.
AirGrabZ Reputation Management can address each one of these essential challenges, and more!
Most customers will leave glowing reports or “I hate this company” reports after a rare negative experience. The bottom line is that they just want to be heard; good or bad.
To satisfy this need, after a transaction with a customer, AirGrabZ will reach out to your customers to find out if they were satisfied and would recommend your company to others. If, yes, they can respond on the 5 star rating scale (or others at your option). If it is positive, AirGrabZ will be able to record that on one of the dozens of review sites spreading your positive across the sites that are most important to you. For instance, if you are realtor, Zillow or Realtor.com might be the most import for you.
You can enter the customer information yourself, (name and email address) or AirGrabZ, with your permission, can pull that information out of your data for you. This makes one less step for you and lets you do what you do best…run your business.
If it is a customer that did have the rare unsatisfactory experience, AirGrabZ will send it to your email so you can contact the customer and address their concerns before they leave a public negative review. Remember, they just want to be heard. By reaching out to your customers like this you will get more recent reviews which review reader’s value more.
By adding more positive reviews it brings up your star rating of company to cover previous negative reviews.
AirGrabZ searches the review sites for you to find any negative reviews that may have been left directly, so you can respond publicly to them.
The higher ratings will help raise your position in the search engines. Ratings are now a major part of being listed higher in the Google listings!
All of this is VERY affordable and AirGrabZ will even give you a free trial to prove our value to you. We know our system works! (We won’t even ask for a credit card to get your free trial)
Contact AirGrabZ a call for more information or to receive your free trial. We are sure that you will give us a 5 star rating!